There are an estimated 11 million blogs - or web logs - drawing visitors on the internet every day, and at least two new blogs are created every single second. More and more of these blogs belong to businesses eager to reach an increasingly tech-savvy consumer audience. But at what risk is this audience reached?

One of the first things new business owners do is decide what to name their new enterprise. Since there are a LOT of companies in the world, it’s likely that any name an owner chooses will be in use somewhere. That’s when things really get interesting.